An escalator bakes a raise into the contract up front — for example, "fees increase 5% annually." Unlike a unilateral increase, the number is agreed and predictable, which makes it easier to budget for. But predictable is not the same as small.
For an owner-operator, the thing to model is compounding. A 7% escalator does not just add 7% once; it stacks. Over a multi-year term a mid-single-digit escalator can add up to a large cumulative premium for the exact same service and scope.
Negotiate the escalator down, tie it to an inflation index rather than a flat number, or cap it. Also make sure the escalator applies to a rate you are happy with — a low escalator on an inflated base price is still a bad deal.
"Annual fees shall increase by five percent (5%) over the prior year's fees on each anniversary of the Effective Date."
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